Tag Archives: technoweb

Value Steering of Social Media

Motivation If you are responsible for a social media application you want to be successful with your social media application but you have a limited infuence on the behavior of the users. What you can do is to decide about … Continue reading

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Carrier Processes for Cultural Change Management

The situation: You want to change the enterprise culture. Typical examples: from internal competition/silos to a cross-organizational cooperation culture; from a not-invented-here culture to a proudly-found-elsewhere culture (from pure internal innovation towards open innovation). The approach Some companies believe that … Continue reading

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TechnoWeb publications

Some people are asking me, where to get information about Siemens TechnoWeb (a Siemens-internal Social Media application for networking technology knowledge of Siemens employees): Here the collection of some sources: You can find a case study about TechnoWeb in the … Continue reading

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