Tag Archives: social media

The Third Generation of Open Innovation Methods

In the industry we have now three generations of open innovation methods. They differ in the way, how they are enabled: either by people or by social media technology or by open industry platforms (or call it app stores) All three generations … Continue reading

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Separation of Business Stream and Knowledge Stream

Motivation The problem is familiar to many of us: you open the inbox of your email or your social media tool and see so many emails that you are not able to open and read all of them. Now you … Continue reading

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Value Steering of Social Media

Motivation If you are responsible for a social media application you want to be successful with your social media application but you have a limited infuence on the behavior of the users. What you can do is to decide about … Continue reading

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Carrier Processes for Cultural Change Management

The situation: You want to change the enterprise culture. Typical examples: from internal competition/silos to a cross-organizational cooperation culture; from a not-invented-here culture to a proudly-found-elsewhere culture (from pure internal innovation towards open innovation). The approach Some companies believe that … Continue reading

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TechnoWeb publications

Some people are asking me, where to get information about Siemens TechnoWeb (a Siemens-internal Social Media application for networking technology knowledge of Siemens employees): Here the collection of some sources: You can find a case study about TechnoWeb in the … Continue reading

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