In the industry we have now three generations of open innovation methods. They differ in the way, how they are enabled:
- either by people
- or by social media technology
- or by open industry platforms (or call it app stores)
All three generations are still alive and important.
1st Generation: the people enabled methods
they are characterized by face-to-face communication, as it is the case for
- startup collaborations,
- R&D ecosystems,
- Hackathons or
- Lead User Workshops
2nd Generation: the social media enabled methods
they are characterized by web-based communication
as it is the case for
- Open Innovation Contests or
- Call for Proposals
but also for our internal methods like
- TechnoWeb and
3rd Generation: the industry platform enabled methods
The third generation is currently the youngest generation. The idea of the industry platform enabled methods is to provide an open hardware/software platform which opens the innovation ecosystem to third parties including startups and SMEs. The main interaction takes place by machine-to-machine communication.
We could also call this the “app store enabled methods”. In the consumer market we all know the open platforms like the app stores from Google and Apple.
In the industry market it is our job to provide open platforms for the industrial automation.
What have all this three generations of Open Innovation methods in common?
The answer is: building ecosystems,
either by people, by social media, or by open industrial platforms.
This text is based on my statement about “Open Innovation in the Industry” for the visit of Carlos Moedas, EU Commissioner for Research, Science and Innovation at “Austria’s Open Innovation Strategy. The road towards a European Open Innovation Cultur”.